About Me

Hi, I’m Prabhjot Singh

Here is my story for you to know me better.

I’m a Digital Marketer by profession & I love problem solving through tech.

I help businesses attract customers & bring them to their virtual doorsteps.

Also, I’m passionate about Wellness – physical, mental & financial.

Basically, I love learning and problem-solving. When I look back at my life, that has been the story of my life – “tinkering around to solve problems.”

Since childhood, I have had a curious mind. I used to end up breaking things to understand how they work, only to put them back in a way that made more sense to me. Even before the advent of YouTube, my junkyard inventions included a remote-controlled rocket launcher & a tiny house, entirely built by me.

During my college days, the engineering classes by themselves didn’t quench my thirst, so I started creating websites as a side hustle. Soon “Cybersecurity” and “Hacking” caught my fancy since they sparked my curiosity about finding loopholes in websites to make them more secure & robust. That drove me (in all innocence) to hack into the website of my own engineering college along with many other websites like KFC, BMW & Punjab University. Why did I do it? Because It was fun & possible! This whole experience made me realize the tactical advantage of having data at one’s disposal and opened up a whole new world of Digital Marketing for me. But it also left me on the horns of a dilemma – between what was ethical and what was not.

In 2013, I joined a company where I created a new department with one colleague. I worked on various aspects of digital marketing like online reputation management, inbound marketing, advertisement, lead generation, and of course, website creation.

This was the time when I started digging into Automation. I believe, “Any task that is repetitive and takes more than 5 minutes of your life can be and should be automated.” By the end of two years, I had a team of 40+ members, and we were handling 110+ clients globally.

While all this was happening, my many side hustles continued. I handled the promotion of a movie called “Chauthi Koot” that won five international awards. I started a coupon website, which sadly, didn’t go as planned. I then went on to start a YouTube channel that has half a million views with just five videos. Then, I went ahead and started a video-based website that is my testing ground for new features and automation technologies.

Fast forward to 2015. I moved to a new organization, an L&D company. I realized that growth takes its own sweet time, especially if you have a futuristic product and are constantly challenging the status quo. I ended up redesigning the company website from scratch, setting industry standards; later, the same practices were followed by our competitors. Over time, I moved the entire organization’s data to the cloud, optimized internal processes and automated many time-consuming tasks. In a span of four years, with four new offices, I ended up designing scalable solutions and developing platforms for internal usage. L&D is an interesting space that has led me to blend technology with physical activities. Later, working in a new department specifically created for digital activities, I began designing new activities for companies like Microsoft and Google.

Throughout the journey of my life, I realized the importance of wellness – physical, mental, and financial. I started listening to my body; worked out, and lost more than 32 kgs of weight without ever hitting the gym or following any traditional diet plans. I started educating myself by reading at least 12 books in a year. I also explored the field of meditation, psychedelics, and psychology. While learning the art of wealth management, I came across this groundbreaking technology called Blockchain and became a “hodler”. Perhaps most importantly, I started working remotely – that aligned with my passion for travel, as well as reinforced my desire for personal wellbeing.

In 2019, just as things seemed to be settling down, I decided to take a leap of faith. Stepping out of your comfort zone is never easy, especially when you’re living a dream life. But I firmly believe in Jerzy Gregorek’s wisdom: “Hard choices, easy life. Easy choices, hard life.”

At the end of each episode of “How I Built This,” Guy Raz asks his guests, “When you think of everything you’ve achieved, how much of your success do you put down to luck, and how much to your own intelligence and hard work?” Naval Ravikant offers a perspective on success that resonates with me: “In 1,000 parallel universes, you want to be wealthy in 999 of them. You don’t want to be wealthy in the 50 of them where you got lucky. We want to factor luck out of it.”

To find my own answer to the question of luck versus skill, I embarked on a new journey, traveling 10,302 kilometers from home to Canada as a student. Moving to a country where you know no one is daunting, and the pandemic and lockdowns only intensified the challenge. In retrospect, everything I had done up to that point was preparing me for this moment. The compounding effect kicked in.

I became the Director of the college student union, representing twenty-seven thousand students. I started my Canadian business and scaled it to a six-figure profitable venture within two years. Along the way, I took up Bhangra – won the competition. Delved into calisthenics – doing positions like back lever. Began lifting weights – 855 lbs on the French squat machine, and 675 lbs on the leg press. and the story continues…

In my free time, you can find me geeking about new tech, reading books, spending time out with nature, or researching my latest obsession (which constantly changes as the world continues to change).

I love meeting like-minded people. So, if you feel like you are one of them or have an interesting idea/project, send me “hello” at [email protected] or click here.